FIFA has revealed their official tournament song that they hope will go on to help define the 2018 World Cup in Russia.
“Live It Up” is a collaboration between Nicky Jam (?), Era Istrefi (?) and the Fresh Prince himself, Will Smith — who features for roughly 30 seconds of the entire anthem.
Without wishing to sound overly snobby, it’s quite repetitive and… bad.
“One life, live it up” seems to be the central theme, though Smith does actually mention a “team” at one point — perhaps the only semi-direct reference to football in the whole song.
In short, The Toe Poke forgot absolutely everything about the song already and we only heard it a minute or two ago.
“Live it Up?” Turn it down, more like.
Chris covers the funny side of the game for ESPN FC in the Toe Poke blog.